Think Smart

We asked our marketing directors for their 2018 marketing predictions: Here's what they said...

Posted by Shannon Mackey on Jan 24, 2018 10:51:59 AM

The beginning of a new year brings with it a slew of articles about the future: What’s next? What’s new? What do I need to know?

 

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The evolution of the strategic adviser in communications

Posted by Pedro Casimiro on Nov 28, 2017 6:00:00 AM
Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.
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Book review: Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

Posted by Karen Senior on Nov 14, 2017 6:00:00 AM

 

 

A client of mine recently lent me Digital Marketing for Dummies as a ‘this is what I want done’. I.e. please help me to make it our strategy. Never being one who can be found frequenting the text book aisles of libraries or book shops (I prefer travel stories or garden design books) I slightly hesitantly began reading.

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Topics: Digital marketing, Book Review

Fighting against Big Brands in Retail

Posted by Karen Laubscher on Nov 7, 2017 7:50:50 AM

 Title. Modern Motion Available at:https://www.pexels.com/photo/crown-group-modern-motion-374894/ [7 Nov 2017].

Marketers often have the problem of not having enough money to fight global brands who have seemingly unlimited budgets. Fragmented media has made it difficult and risky to connect with our consumers using a restricted budget.

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Topics: Budgets, Global Brands, Purchase, Brand Loyalty, Promoters, In-store theatre, Brands, Retail, Big Spenders, Point of Sale Material

Master Marketing 2: Marketing Budget

Posted by Sally Shuttleworth on Oct 24, 2017 10:21:11 AM

How do you prepare the marketing budget for your business? Most organisations calculate – or estimate – the percentage of funds they want to dedicate to marketing, then ‘build out’ their marketing plan within this figure. On the face of it, this approach makes business sense. After all: you don’t want to spend more than you can afford. But in doing so, how can you be confident you’re achieving maximum bang for your buck? You can’t. Successful marketing budgeting is about knowing what you want to achieve, and building a budget that satisfies both your expectations and your accountant. Here’s what you need to know when developing yours.

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Topics: Business Guides

Master Marketing 1 - Marketing Planning

Posted by Sally Shuttleworth on Oct 6, 2017 9:30:00 AM

 

In 1910, two teams of explorers – one from England, one from Norway – raced across Antarctica in the the ill-fated Terra Nova Expedition; a competition to become the first to set foot on the South Pole. The Norwegian team, who spent a year planning their journey by surveying the inhospitable landscape in detail, won by more than a month. Led by Captain Robert Scott, the British team instead focused on raising cash for expensive scientific equipment and a gamut of transportation methods. Scott – along with all four of his British teammates – not only lost the race, but died on the gruelling journey home.

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Topics: Marketing Plan, marketing strategy, customer retention, marketing metrics, client service, B2B, customer retention plan, client retention, client retention plan, goals, tactics, planning, master marketing, marketing planning

The Marketing Centre 2017 Conference

Posted by Shannon Mackey on Sep 14, 2017 9:41:00 AM

 

Marketing Directors, Regional Directors, HQ staff from The Marketing Centre, representatives from The Marketing Centre UK and the FD Centre all gathered together in Hout Bay, Cape Town on the 1st September to meet, share ideas, collaborate and learn from one another at The Marketing Centre 2017 Conference.

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Topics: The Marketing Centre, Conference

Why 'Part-Time’ Harnesses Better Talent

Posted by Sally Shuttleworth on Sep 12, 2017 10:47:52 AM

 

An article by the Harvard Business Review called “The rise of the Supertemp” really encompasses everything The Marketing Centre communicates on a daily basis to the outside world.

Supertemps are working professionals, people who have had “big” careers already, from lawyers, financial services experts, Marketing Directors to CEO’s. They have graduated from the best schools and have been trained within top companies, but have chosen to change their working lives by pursuing careers outside of the corporate arena.

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Topics: Part-time harnesses better talent, Supertemp

Every business should market more to their existing clients: three metrics to prove it

Posted by Sally Shuttleworth on Sep 8, 2017 9:00:00 AM

 Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And yet, the never-ceasing search for the secret that will see your marketing connect to an ever increasing group of new customers is the ultimate goal for some.

This article was originally published at http://blog.vistage.co.uk/3-metrics-to-prove-why-you-should-market-more-to-existing-customers.

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Topics: Business Guides, marketing metrics, Business

Fast Forward to the Future: Drone Technology

Posted by Heidi Patmore on Aug 31, 2017 9:01:00 AM

 


 

In the not-so-distant future drones are going to be so central to our daily lives we’ll wonder how we managed without them. There are so many exciting projects and applications for drones and they’re impacting industries in amazing ways. From mining, agriculture, film and transport, drone technology is creating better, faster and more efficient ways of doing things.

Here are a few of the use cases that I think are going to be amazing: 

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Topics: Drone Technology, trends marketing

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