GDPR: Why you should be legitimately interested

Posted by Brian Hardie on May 8, 2018 10:21:14 AM


GDPR is set to change the face of marketing for any business in South Africa who markets to or does business with the EU – and mostly for the better. We still have leniency in SA whilst the ‘powers that be’ get the Information Regulator operational – but don’t sit back and wait for this to happen, it’s a good idea to put things in place to deal with GDPR and be ready for POPIA when it finally happens.

Below is an article written by one of our UK marketing directors, it is both interesting and useful as these new data protection laws will encourage businesses to adopt best practice, and strongly discourage corner cutting that tarnishes the marketing industry.

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Topics: GDPR

Digital Marketing 101: Email Marketing

Posted by Carolyn Dobbie on Apr 20, 2018 10:54:48 AM

If you are not email marketing, it begs the question why.

You might have heard the term ‘spray and pray’ and chances are that you may also be frustrated at spending so much time, effort and money to place huge content in as many places as possible,  hoping someone sees it.

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Topics: Email Marketing, Digital Campaigns, Digital Marketing, Email Campaign, reasons to use email marketing, benefits of email marketing

What is SEO?

Posted by Este Pretorius on Apr 9, 2018 11:58:34 AM

Dipping your toe in SEO…


How often do you find what you’re looking for on the first page of an on-line search? Chances are, your hit rate is pretty good. 

Now, how often have you bothered to look at the second or even third page? Or even past the first few entries? If you said, ‘hardly ever’, your behaviour is typical of more than 90% of search engine users.  It’s also an excellent indication of just how important SEO (or Search Engine Optimisation) is for site exposure.

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Topics: Digital Marketing, SEO

Doing Business in Africa

Posted by Pedro Casimiro on Mar 19, 2018 11:54:05 AM


I often get asked as a marketer to demystify the big daunting but yet beautiful monster task that is trading in Africa. In my 20 years of travelling across our continent, I have experienced the highs and lows (read “requiring great bouts of patience and tollerance”) and have come out on the other side, far richer for the experience. The riches have come in the form of learnings and hopefully the monetary variety will follow in due course!

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Topics: Digital Marketing, Marketing in Africa

How agile is your team?

Posted by Karen Senior on Feb 21, 2018 1:48:13 PM

I recently attended an ‘Agile for Executives’ workshop with one of our clients and, after more than 20 years of working within the creative, branding, marketing and UX fields, the organisational attributes of the agile methodology and incorporated design thinking sheds all predetermined ideas of ‘the ways things should be done’.

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Topics: Agile, Agile Methodology, Project Management, IT Software Development

Why are case studies a great marketing tool?

Posted by Peter Ivanoff on Feb 16, 2018 1:02:00 PM

People Like to be told stories, amazingly people spend more than half their waking time daydreaming! Fortunately or unfortunately our brains tend to wander by nature, jumping from one thought to another. The critical challenge is this: What is the best way to capture that wandering mind? By telling stories.

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Topics: Case Studies, Content Marketing, Marketing Tool

We asked our marketing directors for their 2018 marketing predictions: Here's what they said...

Posted by Shannon Mackey on Jan 24, 2018 10:51:00 AM


The beginning of a new year brings with it a slew of articles about the future: What’s next? What’s new? What do I need to know?


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Topics: Marketing Trends, Marketing Predictions

The evolution of the strategic adviser in communications

Posted by Pedro Casimiro on Nov 28, 2017 6:00:00 AM

Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.

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Topics: Communicators, Agility, Strategic Adviser, Communications

Book review: Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

Posted by Karen Senior on Nov 14, 2017 6:00:00 AM

A client of mine recently lent me Digital Marketing for Dummies as a ‘this is what I want done’. I.e. please help me to make it our strategy. Never being one who can be found frequenting the text book aisles of libraries or book shops (I prefer travel stories or garden design books) I slightly hesitantly began reading.

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Topics: Digital Marketing, Book Review

Fighting against Big Brands in Retail

Posted by Karen Laubscher on Nov 7, 2017 7:50:00 AM

Marketers often have the problem of not having enough money to fight global brands who have seemingly unlimited budgets. Fragmented media has made it difficult and risky to connect with our consumers using a restricted budget.

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Topics: Budgets, Global Brands, Purchase, Brand Loyalty, Promoters, In-store theatre, Brands, Retail, Big Spenders, Point of Sale Material

Master Marketing 2: Marketing Budget

Posted by Sally Shuttleworth on Oct 24, 2017 10:21:00 AM

How do you prepare the marketing budget for your business? Most organisations calculate – or estimate – the percentage of funds they want to dedicate to marketing, then ‘build out’ their marketing plan within this figure. On the face of it, this approach makes business sense. After all: you don’t want to spend more than you can afford. But in doing so, how can you be confident you’re achieving maximum bang for your buck? You can’t. Successful marketing budgeting is about knowing what you want to achieve, and building a budget that satisfies both your expectations and your accountant. Here’s what you need to know when developing yours.

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Topics: Marketing Plan, Marketing Budget, B2B

Master Marketing 1 - Marketing Planning

Posted by Sally Shuttleworth on Oct 6, 2017 9:30:00 AM


In 1910, two teams of explorers – one from England, one from Norway – raced across Antarctica in the the ill-fated Terra Nova Expedition; a competition to become the first to set foot on the South Pole. The Norwegian team, who spent a year planning their journey by surveying the inhospitable landscape in detail, won by more than a month. Led by Captain Robert Scott, the British team instead focused on raising cash for expensive scientific equipment and a gamut of transportation methods. Scott – along with all four of his British teammates – not only lost the race, but died on the gruelling journey home.

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Topics: Marketing Plan, B2B

The Marketing Centre 2017 Conference

Posted by Shannon Mackey on Sep 14, 2017 9:41:00 AM

Marketing Directors, Regional Directors, HQ staff from The Marketing Centre, representatives from The Marketing Centre UK and the FD Centre all gathered together in Hout Bay, Cape Town on the 1st September to meet, share ideas, collaborate and learn from one another at The Marketing Centre 2017 Conference.

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Topics: The Marketing Centre, Conference

Why 'Part-Time’ Harnesses Better Talent

Posted by Sally Shuttleworth on Sep 12, 2017 10:47:52 AM

An article by the Harvard Business Review called “The rise of the Supertemp” really encompasses everything The Marketing Centre communicates on a daily basis to the outside world.

Supertemps are working professionals, people who have had “big” careers already, from lawyers, financial services experts, Marketing Directors to CEO’s. They have graduated from the best schools and have been trained within top companies, but have chosen to change their working lives by pursuing careers outside of the corporate arena.

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Topics: Part-time Talent, Supertemp

Why branding is essential in attracting and keeping the right employees

Posted by Sally Shuttleworth on Sep 12, 2017 10:27:00 AM

Successful business owners surround themselves with strong teams, and without the support of the right people, growth can stall. While qualifications and experience are clearly important, the key question most business owners ask themselves during an interview is: “Is this person the right fit?”. That is, will they gel with the rest of the team? Do they ‘get’ us?

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Topics: Marketing Team, Business Owners, Employees

Every business should market more to their existing clients: three metrics to prove it

Posted by Sally Shuttleworth on Sep 8, 2017 9:00:00 AM

 Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And yet, the never-ceasing search for the secret that will see your marketing connect to an ever increasing group of new customers is the ultimate goal for some.

This article was originally published at

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Topics: Business Guides, Business

Fast Forward to the Future: Drone Technology

Posted by Heidi Patmore on Aug 31, 2017 9:01:00 AM

In the not-so-distant future drones are going to be so central to our daily lives we’ll wonder how we managed without them. There are so many exciting projects and applications for drones and they’re impacting industries in amazing ways. From mining, agriculture, film and transport, drone technology is creating better, faster and more efficient ways of doing things.

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Topics: Drone Technology

The Marketing Bookclub, July 2017 – By Linsey Wooldridge

Posted by Admin on Aug 22, 2017 12:00:00 AM


It’s Not How Good You Are, It’s How Good You Want To Be’ by Paul Arden


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How not to be a statistic in the Recession

Posted by Danielle Bolton on Jul 24, 2017 12:00:00 AM

The recession is here, and we’ll all be affected there’s little doubt of that. But what we do have some control over, is HOW much we’ll be affected. Here are 5 steps to help small and medium sized businesses protect what’s theirs.

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What does CRM really mean?

Posted by Mike Mclennan on Jul 5, 2017 12:00:00 AM

Most marketing and sales organisations claim to have a CRM strategy of one sort or another but very few truly understand what it really means and how to implement it.

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Will Robots rule the digital world?

Posted by Este Pretorius on Jun 30, 2017 11:12:00 AM


With our world becoming increasingly automated and decisions and tasks being implemented by machines through the advent of artificial intelligence, marketers and consumers alike are left wondering at what stage will robots take over the digital world?

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Topics: Digital Marketing, Robots

Bringing sexy to the industrial marketing table

Posted by Carolyn Dobbie on Jun 9, 2017 10:51:00 AM


Marketing an industrial service can be like climbing Mount Everest. The purchase cycles are generally long. Decision making processes can be complex. Buyers are rational, systematic and more often than not have a specific and technical set of needs. Markets tend to be geographically concentrated offering fewer buyers compared to consumer markets. Competition is inclined to be fierce. Doesn’t sound very sexy does it?

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Topics: Industrial Marketing, Customer Service

5 ways to drastically improve your bottom line

Posted by Shannon Mackey on May 30, 2017 9:18:00 AM

This tried and tested advice from some of our top marketing directors is the culmination of decades of experience. Each point should be explored, unpacked and implemented in a way that is relevant to your business. If at any point you need assistance get in touch, our marketing directors will step in, get to know your business and deliver results.

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Topics: Leads, Website, Marketing Tool

How do you prepare the marketing budget for your business

Posted by Stuart Roberts on May 3, 2017 12:00:00 AM


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If we can get over this

Posted by Danielle Bolton on Apr 18, 2017 12:00:00 AM

This article is for the leader of each functional unit within a business, but to get it truly right as with most business imperatives, it starts at the top. The very top (that’s you Mr CEO).

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5 ways to create competitive advantage with IT

Posted by Sally Shuttleworth on Apr 11, 2017 10:15:00 AM

Optimise your mobile teams

Properly equipped and trained mobile workforces can be fully integrated with business processes, utilised effectively all the time, and working efficiently wherever they are. Your business systems should enable them to handle issues and queries on the spot rather than relying on follow-up processes run back at the office. As a result, your customers get better and faster service which means your offer is no longer just about price.

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Topics: Business Guides, IT Software Development

How do you make YouTube applicable to your business?

Posted by Pedro Casimiro on Apr 6, 2017 12:00:00 AM

Once the place where we all went to watch silly clips, YouTube is now offering live TV services, it’s cheaper than the cost of a 30” spot on national TV plus “digital TV” has an added bonus – it allows you to target exactly who you want to show your ad to and they can view it in their own time.  Using YouTube can be a cost-effective way to grow your business, if used regularly as part of your marketing strategy.

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Strategy vs Creativity - where is the balance?

Posted by Joel Serman on Mar 23, 2017 7:54:00 AM




My name is Joel and I am a Marketing Director at The Marketing Centre. Our focus and sole priority as part time Marketing Directors to ambitious companies is to increase their bottom line sustainably, with financial ROI as our key focus.

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Topics: Part Time Marketing Director, The Marketing Centre

Neuro-charge your marketing campaigns

Posted by Admin on Mar 23, 2017 12:00:00 AM


 There is no such thing as a rational purchase decision.

Sure, there are practical necessities like cost, quality and effectiveness, but our initial purchase desire comes from a feeling, usually of frustration. We then go and research a load of information, find out which is the best solution, and then, generally, make our final decision based on emotion, too.

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Book Review - Daring Greatly by Brené Brown

Posted by Admin on Mar 2, 2017 10:22:00 AM


Brené Brown was inspired and challenged by a famous speech given by Teddy Roosevelt in 1910, and this address forms the basis of her book Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead.

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Topics: Book Review