Think Smart

The Marketing Centre 2017 Conference

Posted by Shannon Mackey on Sep 14, 2017 9:41:00 AM

 

Marketing Directors, Regional Directors, HQ staff from The Marketing Centre, representatives from The Marketing Centre UK and the FD Centre all gathered together in Hout Bay, Cape Town on the 1st September to meet, share ideas, collaborate and learn from one another at The Marketing Centre 2017 Conference.

Read More

Topics: The Marketing Centre, Conference

How NOT to be a Statistic in The Recession

Posted by Danielle Bolton on Jul 24, 2017 8:29:51 AM

 

The recession is here, and we’ll all be affected there’s little doubt of that. But what we do have some control over, is HOW much we’ll be affected. Here are 5 steps to help small and medium sized businesses protect what’s theirs.

  1.  A winning mindset

Right now times are tough, and in the next 18 months they are going to get even tougher. Accept this reality now and decide how you can work with it. Determine yourself and your employees to succeed despite the challenges and find the opportunities.

Read More

Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

What does CRM really mean?

Posted by Mike Mclennan on Jul 5, 2017 9:22:28 AM

 

 

 

Most marketing and sales organisations claim to have a CRM strategy of one sort or another but very few truly understand what it really means and how to implement it.

Customer relationship management is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

Read More

Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

Like this post? 

Here are others that you may find useful:

Remember to subscribe and you will receive our insights straight to your inbox.

 

Subscribe to Email Updates

Recent Posts