Business Insights

Sales

    29 November 2023

    Why comparing marketing vs sales-sourced leads doesn’t work - and what to do instead

    Measuring marketing-generated vs sales-generated leads is massively counterproductive. Here’s what...

    8 ways sales and marketing
    7 April 2022

    8 ways marketing and sales can work together to close deals

    The best chance of success comes from sales and marketing working together to close opportunities.

    Implementation
    9 July 2021

    How this UK SME tripled its website leads by upgrading their marketing tech stack

    Find out how updating their website and CRM helped this SME to generate more leads and track their...

    7 July 2021

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

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