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Fighting against Big Brands in Retail

Posted by Karen Laubscher on Nov 7, 2017 7:50:50 AM

 Title. Modern Motion Available at: [7 Nov 2017].

Marketers often have the problem of not having enough money to fight global brands who have seemingly unlimited budgets. Fragmented media has made it difficult and risky to connect with our consumers using a restricted budget.

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Topics: Budgets, Global Brands, Purchase, Brand Loyalty, Promoters, In-store theatre, Brands, Retail, Big Spenders, Point of Sale Material

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