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Master Marketing 1 - Marketing Planning

Posted by Sally Shuttleworth on Oct 6, 2017 9:30:00 AM

 

In 1910, two teams of explorers – one from England, one from Norway – raced across Antarctica in the the ill-fated Terra Nova Expedition; a competition to become the first to set foot on the South Pole. The Norwegian team, who spent a year planning their journey by surveying the inhospitable landscape in detail, won by more than a month. Led by Captain Robert Scott, the British team instead focused on raising cash for expensive scientific equipment and a gamut of transportation methods. Scott – along with all four of his British teammates – not only lost the race, but died on the gruelling journey home.

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Topics: Marketing Plan, marketing strategy, customer retention, marketing metrics, client service, B2B, customer retention plan, client retention, client retention plan, goals, tactics, planning, master marketing, marketing planning

How NOT to be a Statistic in The Recession

Posted by Danielle Bolton on Jul 24, 2017 8:29:51 AM

 

The recession is here, and we’ll all be affected there’s little doubt of that. But what we do have some control over, is HOW much we’ll be affected. Here are 5 steps to help small and medium sized businesses protect what’s theirs.

  1.  A winning mindset

Right now times are tough, and in the next 18 months they are going to get even tougher. Accept this reality now and decide how you can work with it. Determine yourself and your employees to succeed despite the challenges and find the opportunities.

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Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

What does CRM really mean?

Posted by Mike Mclennan on Jul 5, 2017 9:22:28 AM

 

 

 

Most marketing and sales organisations claim to have a CRM strategy of one sort or another but very few truly understand what it really means and how to implement it.

Customer relationship management is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

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Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

5 ways to drastically improve your bottom line

Posted by Shannon Mackey on May 30, 2017 9:18:00 AM

 This tried and tested advice from some of our top marketing directors is the culmination of decades of experience. Each point should be explored, unpacked and implemented in a way that is relevant to your business. If at any point you need assistance get in touch, our marketing directors will step in, get to know your business and deliver results.

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Topics: marketing strategy, Leads, Website

If we can get over this

Posted by Danielle Bolton on Apr 18, 2017 12:11:40 PM

 

 

This article is for the leader of each functional unit within a business, but to get it truly right as with most business imperatives, it starts at the top. The very top (that’s you Mr CEO).

In business, doing things simply is often the most complex of tasks. Unless it becomes part of the company culture and in my experience,  driving culture regarding working as a cohesive leadership team is lacking. In spades.

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Topics: increase revenue, strategy, marketing strategy, News, agency, bottom line, creative, lorries

Strategy vs Creativity - where is the balance?

Posted by Joel Serman on Mar 23, 2017 7:54:52 AM

 

 

My name is Joel and I am a Marketing Director at The Marketing Centre. Our focus and sole priority as part time Marketing Directors to ambitious companies is to increase their bottom line sustainably, with financial ROI as our key focus.

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Topics: increase revenue, strategy, marketing strategy, News, agency, bottom line, creative, lorries

Top 10 Tips from our Marketing Directors for Business Growth

Posted by Admin on Nov 8, 2016 8:13:14 AM

 

Work smarter, not harder - Time is precious, so prioritize your own efforts carefully. In high growth businesses, much time is spent responding to queries or troubleshooting, ending up as the culture of that business.

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Topics: marketing tools, Marketing Plan, marketing strategy, CRM systems, News

What’s the best CRM on the market? It doesn’t matter...

Posted by Stuart Roberts on Sep 18, 2015 3:36:21 PM

It doesn’t matter? Really?

Surely it DOES matter which CRM you decide to use? To some extent, you’re right - but many businesses go into the decision-making process the wrong way round.

Generally, a business owner will realise (or have been told) that they need a CRM, purchase a system and then attempt to work out how it can meet their needs. Without this pre-planning, the tool is used badly, and when usage slows, it’s the system itself that is blamed for the waste of resources.

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Topics: marketing tools, Marketing Plan, marketing strategy, CRM systems, News

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