Think Smart

Master Marketing 1 - Marketing Planning

Posted by Sally Shuttleworth on Oct 6, 2017 9:30:00 AM


In 1910, two teams of explorers – one from England, one from Norway – raced across Antarctica in the the ill-fated Terra Nova Expedition; a competition to become the first to set foot on the South Pole. The Norwegian team, who spent a year planning their journey by surveying the inhospitable landscape in detail, won by more than a month. Led by Captain Robert Scott, the British team instead focused on raising cash for expensive scientific equipment and a gamut of transportation methods. Scott – along with all four of his British teammates – not only lost the race, but died on the gruelling journey home.

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Topics: Marketing Plan, marketing strategy, customer retention, marketing metrics, client service, B2B, customer retention plan, client retention, client retention plan, goals, tactics, planning, master marketing, marketing planning

Top 10 Tips from our Marketing Directors for Business Growth

Posted by Admin on Nov 8, 2016 8:13:14 AM


Work smarter, not harder - Time is precious, so prioritize your own efforts carefully. In high growth businesses, much time is spent responding to queries or troubleshooting, ending up as the culture of that business.

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Topics: marketing tools, Marketing Plan, marketing strategy, CRM systems, News

What’s the best CRM on the market? It doesn’t matter...

Posted by Stuart Roberts on Sep 18, 2015 3:36:21 PM

It doesn’t matter? Really?

Surely it DOES matter which CRM you decide to use? To some extent, you’re right - but many businesses go into the decision-making process the wrong way round.

Generally, a business owner will realise (or have been told) that they need a CRM, purchase a system and then attempt to work out how it can meet their needs. Without this pre-planning, the tool is used badly, and when usage slows, it’s the system itself that is blamed for the waste of resources.

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Topics: marketing tools, Marketing Plan, marketing strategy, CRM systems, News

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