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Master Marketing 1 - Marketing Planning

Posted by Sally Shuttleworth on Oct 6, 2017 9:30:00 AM

 

In 1910, two teams of explorers – one from England, one from Norway – raced across Antarctica in the the ill-fated Terra Nova Expedition; a competition to become the first to set foot on the South Pole. The Norwegian team, who spent a year planning their journey by surveying the inhospitable landscape in detail, won by more than a month. Led by Captain Robert Scott, the British team instead focused on raising cash for expensive scientific equipment and a gamut of transportation methods. Scott – along with all four of his British teammates – not only lost the race, but died on the gruelling journey home.

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Topics: Marketing Plan, marketing strategy, customer retention, marketing metrics, client service, B2B, customer retention plan, client retention, client retention plan, goals, tactics, planning, master marketing, marketing planning

Every business should market more to their existing clients: three metrics to prove it

Posted by Sally Shuttleworth on Sep 8, 2017 9:00:00 AM

 Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And yet, the never-ceasing search for the secret that will see your marketing connect to an ever increasing group of new customers is the ultimate goal for some.

This article was originally published at http://blog.vistage.co.uk/3-metrics-to-prove-why-you-should-market-more-to-existing-customers.

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Topics: Business Guides, marketing metrics, Business

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