What is Brand Experience?
Research has shown that there are five core indicators of brand experience that can directly affect customer loyalty, as shown by the Journal of Marketing:
THINK – how well do you communicate the brand’s purpose?
FEEL – what type of emotional impact does your brand have on consumers?
SENSE – which of the 5 senses is your brand using to really engage with customers?
DO - how do you influence behaviors and provide solutions to problems for consumers?
CONNECT– to what extent does your brand create sense of belonging for customers?