Think Smart

Brand Experience

Posted by Sally Shuttleworth on Oct 26, 2016 8:19:27 AM

What is Brand Experience?

Research has shown that there are five core indicators of brand experience that can directly affect customer loyalty, as shown by the Journal of Marketing:

THINK – how well do you communicate the brand’s purpose?

FEEL – what type of emotional impact does your brand have on consumers?

SENSE  which of the 5 senses is your brand using to really engage with customers?

DO - how do you influence behaviors and provide solutions to problems for consumers?

CONNECT to what extent does your brand create sense of belonging for customers?

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Topics: competition, effective marketing campaign, marketing channels, News

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