Think Smart

How NOT to be a Statistic in The Recession

Posted by Danielle Bolton on Jul 24, 2017 8:29:51 AM

 

The recession is here, and we’ll all be affected there’s little doubt of that. But what we do have some control over, is HOW much we’ll be affected. Here are 5 steps to help small and medium sized businesses protect what’s theirs.

  1.  A winning mindset

Right now times are tough, and in the next 18 months they are going to get even tougher. Accept this reality now and decide how you can work with it. Determine yourself and your employees to succeed despite the challenges and find the opportunities.

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Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

What does CRM really mean?

Posted by Mike Mclennan on Jul 5, 2017 9:22:28 AM

 

 

 

Most marketing and sales organisations claim to have a CRM strategy of one sort or another but very few truly understand what it really means and how to implement it.

Customer relationship management is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

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Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

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