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Bringing sexy to the industrial marketing table

Posted by Carolyn Dobbie on Jun 9, 2017 10:51:00 AM

Marketing an industrial service can be like climbing Mount Everest. The purchase cycles are generally long. Decision making processes can be complex. Buyers are rational, systematic and more often than not have a specific and technical set of needs. Markets tend to be geographically concentrated offering fewer buyers compared to consumer markets. Competition is inclined to be fierce. Doesn’t sound very sexy does it?

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Topics: Industrial, Laundry

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