Think Smart

Email marketing: dead or alive? Interview with CommuniGator’s Lee Chadwick

Posted by Stuart Roberts on Mar 29, 2016 4:08:13 PM

 

As part of our series on email marketing and social media, we’ve been talking to specialists in both areas and inviting them to share their insights. Lee Chadwick is Managing Director at CommuniGator, which offers an automatic service for generating leads through email marketing. We asked him how necessary this is in the age of social media, and what businesses stand to gain from making email part of their marketing strategy.

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Topics: email marketing, Communigator

Email marketing - should your business be using it?

Posted by Stuart Roberts on Mar 3, 2016 9:39:28 AM

 

According to Campaign Monitor, the email campaign management tool, email marketing provides an ROI of $38 for every $1 spent.

And email is 40 times more effective at acquiring new customers than Facebook or Twitter. So, the answer to the question should my business be using email marketing is a resounding yes.

But, it’s a yes with caveats.

For effective email marketing campaigns, you need to be sure that you are reaching the right people, providing valuable content, and maintaining consistency.

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Topics: email marketing, News

Email Marketing Checklist

Posted by Sally Shuttleworth on Oct 29, 2014 9:58:00 AM
Sending regular, relevant emails to your own database of customers is still one of the most powerful and cost efficient ways to sell more of your best products.
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Topics: email marketing, Marketing Checklist

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