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Master Marketing 1 - Marketing Planning

Posted by Sally Shuttleworth on Oct 6, 2017 9:30:00 AM

 

In 1910, two teams of explorers – one from England, one from Norway – raced across Antarctica in the the ill-fated Terra Nova Expedition; a competition to become the first to set foot on the South Pole. The Norwegian team, who spent a year planning their journey by surveying the inhospitable landscape in detail, won by more than a month. Led by Captain Robert Scott, the British team instead focused on raising cash for expensive scientific equipment and a gamut of transportation methods. Scott – along with all four of his British teammates – not only lost the race, but died on the gruelling journey home.

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Topics: Marketing Plan, marketing strategy, customer retention, marketing metrics, client service, B2B, customer retention plan, client retention, client retention plan, goals, tactics, planning, master marketing, marketing planning

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