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Every business should market more to their existing clients: three metrics to prove it

Posted by Sally Shuttleworth on Sep 8, 2017 9:00:00 AM

 Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And yet, the never-ceasing search for the secret that will see your marketing connect to an ever increasing group of new customers is the ultimate goal for some.

This article was originally published at http://blog.vistage.co.uk/3-metrics-to-prove-why-you-should-market-more-to-existing-customers.

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Topics: Business Guides, marketing metrics, Business

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