Think Smart

How NOT to be a Statistic in The Recession

Posted by Danielle Bolton on Jul 24, 2017 8:29:51 AM


The recession is here, and we’ll all be affected there’s little doubt of that. But what we do have some control over, is HOW much we’ll be affected. Here are 5 steps to help small and medium sized businesses protect what’s theirs.

  1.  A winning mindset

Right now times are tough, and in the next 18 months they are going to get even tougher. Accept this reality now and decide how you can work with it. Determine yourself and your employees to succeed despite the challenges and find the opportunities.

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Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

What does CRM really mean?

Posted by Mike Mclennan on Jul 5, 2017 9:22:28 AM




Most marketing and sales organisations claim to have a CRM strategy of one sort or another but very few truly understand what it really means and how to implement it.

Customer relationship management is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

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Topics: marketing strategy, News, Marketing Director, The Marketing Centre, CRM, industrial markets

Will Robots rule the digital world?

Posted by Este Pretorius on Jun 30, 2017 11:12:00 AM

With our world becoming increasingly automated and decisions and tasks being implemented by machines through the advent of artificial intelligence, marketers and consumers alike are left wondering at what stage will robots take over the digital world?

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Topics: Digital marketing, Robots

Bringing sexy to the industrial marketing table

Posted by Carolyn Dobbie on Jun 9, 2017 10:51:00 AM

Marketing an industrial service can be like climbing Mount Everest. The purchase cycles are generally long. Decision making processes can be complex. Buyers are rational, systematic and more often than not have a specific and technical set of needs. Markets tend to be geographically concentrated offering fewer buyers compared to consumer markets. Competition is inclined to be fierce. Doesn’t sound very sexy does it?

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Topics: Industrial, Laundry

5 ways to drastically improve your bottom line

Posted by Shannon Mackey on May 30, 2017 9:18:00 AM

 This tried and tested advice from some of our top marketing directors is the culmination of decades of experience. Each point should be explored, unpacked and implemented in a way that is relevant to your business. If at any point you need assistance get in touch, our marketing directors will step in, get to know your business and deliver results.

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Topics: marketing strategy, Leads, Website

If we can get over this

Posted by Danielle Bolton on Apr 18, 2017 12:11:40 PM



This article is for the leader of each functional unit within a business, but to get it truly right as with most business imperatives, it starts at the top. The very top (that’s you Mr CEO).

In business, doing things simply is often the most complex of tasks. Unless it becomes part of the company culture and in my experience,  driving culture regarding working as a cohesive leadership team is lacking. In spades.

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Topics: increase revenue, strategy, marketing strategy, News, agency, bottom line, creative, lorries

5 ways to create competitive advantage with IT

Posted by Sally Shuttleworth on Apr 11, 2017 10:15:00 AM

Optimise your mobile teams

Properly equipped and trained mobile workforces can be fully integrated with business processes, utilised effectively all the time, and working efficiently wherever they are. Your business systems should enable them to handle issues and queries on the spot rather than relying on follow-up processes run back at the office. As a result, your customers get better and faster service which means your offer is no longer just about price.

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Topics: Business Guides, competitive advantage

Strategy vs Creativity - where is the balance?

Posted by Joel Serman on Mar 23, 2017 7:54:52 AM



My name is Joel and I am a Marketing Director at The Marketing Centre. Our focus and sole priority as part time Marketing Directors to ambitious companies is to increase their bottom line sustainably, with financial ROI as our key focus.

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Topics: increase revenue, strategy, marketing strategy, News, agency, bottom line, creative, lorries

Book Review - Daring Greatly by Brené Brown

Posted by Admin on Mar 2, 2017 10:22:18 AM


Brené Brown was inspired and challenged by a famous speech given by Teddy Roosevelt in 1910, and this address forms the basis of her book Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead.


It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.” Teddy Roosevelt.

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Topics: News, Book Review, Brene Brown

Top 10 Tips from our Marketing Directors for Business Growth

Posted by Admin on Nov 8, 2016 8:13:14 AM


Work smarter, not harder - Time is precious, so prioritize your own efforts carefully. In high growth businesses, much time is spent responding to queries or troubleshooting, ending up as the culture of that business.

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Topics: marketing tools, Marketing Plan, marketing strategy, CRM systems, News

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