How do you prepare the marketing budget for your business?

Posted by Stuart Roberts on Feb 26, 2017 12:00:00 AM

 

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Why “Part-Time’ harnesses Better Talent

Posted by Sally Shuttleworth on Feb 9, 2017 8:50:00 AM

An article by the Harvard Business Review called “The rise of the Supertemp” really encompasses everything The Marketing Centre communicates on a daily basis to the outside world.

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Topics: Working Professionals, Experts, Harvard Business, Consultants, Skills, Super temp

Marketing money pits: where are you wasting the most cash?

Posted by Clare Methven on Dec 1, 2016 12:00:00 AM

Spending £50,000 each year on Yellow Pages ads. Filling skips with unread brochures. Chasing the top spot on Google no matter the cost.

Too many businesses burn good money on mind-boggling marketing activity with no proven ROI. Others abandon successful campaigns because they’ve grown bored of them.

Our part-time marketing directors have seen countless ways companies waste cash and handicap their own efforts. Find our pick of the worst below – take note!

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Top 10 tips from our Marketing Directors for Business Growth

Posted by Admin on Nov 8, 2016 12:00:00 AM

Work smarter, not harder - Time is precious, so prioritize your own efforts carefully. In high growth businesses, much time is spent responding to queries or troubleshooting, ending up as the culture of that business.

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Brand Experience

Posted by Sally Shuttleworth on Oct 26, 2016 8:19:27 AM

 

What is Brand Experience?

Research has shown that there are five core indicators of brand experience that can directly affect customer loyalty, as shown by the Journal of Marketing:

THINK – how well do you communicate the brand’s purpose?

FEEL – what type of emotional impact does your brand have on consumers?

SENSE  which of the 5 senses is your brand using to really engage with customers?

DO - how do you influence behaviors and provide solutions to problems for consumers?

CONNECT to what extent does your brand create sense of belonging for customers?

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Topics: Brands, Customer Connection

Social media has killed email marketing - long live email marketing

Posted by Robert Stead on Apr 9, 2016 12:00:00 AM

 

Social media is undeniably a potent part of the modern marketing strategy, and it’s understandable that businesses have scrambled to build a presence on each popular platform as it emerges. Has social media killed off email marketing, though? The Marketing Centre’s Robert Stead is unconvinced: here’s why.

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Email marketing: dead or alive? Interview with CommuniGator’s Lee Chadwick

Posted by Stuart Roberts on Mar 29, 2016 12:00:00 AM

 

 

As part of our series on email marketing and social media, we’ve been talking to specialists in both areas and inviting them to share their insights. Lee Chadwick is Managing Director at CommuniGator, which offers an automatic service for generating leads through email marketing. We asked him how necessary this is in the age of social media, and what businesses stand to gain from making email part of their marketing strategy.

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How to build trust with your marketing director

Posted by Stuart Roberts on Mar 18, 2016 12:00:00 AM

 

 

Introducing a senior director to your business is essential for growth and a bold step. It can be challenging, especially when you don’t have expertise in their role. Trust is key to making these relationships turn out best for the business. John Blakey - CEO coach and author of The Trusted Executive, out in April 2016 - explains how that trust is best built.

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Email marketing - should your business be using it?

Posted by Stuart Roberts on Mar 3, 2016 12:00:00 AM

 

According to Campaign Monitor, the email campaign management tool, email marketing provides an ROI of $38 for every $1 spent.

And email is 40 times more effective at acquiring new customers than Facebook or Twitter. So, the answer to the question should my business be using email marketing is a resounding yes.

But, it’s a yes with caveats.

For effective email marketing campaigns, you need to be sure that you are reaching the right people, providing valuable content, and maintaining consistency.

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You need to own your domain name and hosting

Posted by Stuart Roberts on Feb 17, 2016 12:00:00 AM

 

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Brand audits, brand values and your brand's value

Posted by Stuart Roberts on Feb 12, 2016 12:00:00 AM

 

Brand audits, brand values and your brand's value

Business owners don’t always equate brand values with the valuer of their brand, but knowing exactly what you stand for is more than nice words and self-promotion. One of The Marketing Centre’s part-time marketing directors and branding specialists, Lance Hiley, explains how a little self-knowledge can add a lot of performance...

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Meet our Marketing Experts: Selina Noton

Posted by Emma on Feb 10, 2016 12:00:00 AM

 

Selina Noton works typically in B2B businesses, specialising in strategic marketing plans that help meet business objectives and plan for future growth.

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Is Facebook right for my business?

Posted by Stuart Roberts on Feb 5, 2016 12:00:00 AM

 

 

December 2015 statistics from Zephoria show that usage of Facebook is huge, with 1.55 billion monthly active users across the globe - a 14% year on year increase. With a highly engaged, eminently targetable user base, it’s a marketer’s dream.

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Meet our Marketing Experts: Alison Meadows

Posted by Admin on Jan 28, 2016 12:00:00 AM

 

 

Meet Alison Meadows, a specialist in Brand Development, business growth and engaging sales & marketing that makes a business flourish:

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Topics: Marketing Expert, Brand Development, Business Growth, News

Marketing tools: The smartest ways to spend £100

Posted by Stuart Roberts on Jan 22, 2016 12:00:00 AM

 

 

There are some creative thinkers here at The Marketing Centre, so we thought we would ask them what gadgets, gizmos, tools or services they would invest in, if we thrust £100 into their hands. We think it is safe to say that we got a wide variety of answers, from a Periscope account and a Raspberry Pi, to multiple types of pencil. We did say they were original...

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Meet our Marketing Experts: Anna Hutton-North

Posted by Emma on Jan 11, 2016 12:00:00 AM

 

To kick off our 'Meet Our Marketing Experts' feature in 2016, we're delighted to introduce Anna Hutton-North,  strategic B2B Marketing Director and producer of the 2015 Marketing Trends Report for The Marketing Centre:

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What’s new in marketing for 2016? We asked our Marketing Centre Directors

Posted by Lucy Hogarth on Dec 18, 2015 12:00:00 AM
While we don’t own a crystal ball here at The Marketing Centre, we do keep a close eye on new developments and evolutions in the world of marketing. So to round off the year, we asked some of our part-time Marketing Directors to speculate on significant changes they foresee for the next 12 months.
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Topics: Marketing Team, Emma Thompson, Katie Richardson, Nik Haidar, Pete Jakob, Lamia Walker, Nikki Milward, Marketing Tactics

Would you invite your Marketing Director to your Christmas do?

Posted by Brian Hardie on Dec 15, 2015 12:00:00 AM

At this time of year, there are three words that bring a strange mix of joy and trepidation to any UK worker that hears them…Office. Christmas. Party.

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Topics: Marketing Team

Sales and Marketing Director? Split the roles...

Posted by Clare Methven on Dec 11, 2015 12:00:00 AM

Marketers find the leads; sales personnel convert them. Simple. But often in business, particularly early on, it can be tempting to simply hand over marketing responsibilities to your salesperson, they’re both in the results business, right?

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Topics: Business Growth, Lead Generation, Marketing Team

6 things to watch out for on your next web build

Posted by Stuart Roberts on Dec 3, 2015 12:00:00 AM

 

When building a website for your business, it’s important to get it right the first time.

Likelihood is, you’ve been through a web build before. Even more likely, you didn’t get it right first time. It’s tempting with a huge project like this to hand it over to an agency and let them deal with it, particularly if you’ve had problems before. But a website is far too important to your business for you to take a back seat.

Without a properly thought out strategy, your next web build could easily go very wrong. Here are five key considerations to ensure it doesn’t:-

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How can I generate more leads? You don't need to...

Posted by Clare Methven on Nov 26, 2015 12:00:00 AM

Many of us think new leads = more business, and as a result we’re constantly on the hunt for the new. It’s a natural impulse, but most of the time it’s wrong.

We’re not saying new leads aren’t important, of course, but as many as 71% of inbound leads are wasted. The most common question clients ask us is how can I generate more leads? A better question is what am I doing with my current ones? No matter how much water you pour in, a leaky bucket will quickly empty

So how can you make sure you’re making the most of what you’ve got? It’s all down to process and quality control.

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Topics: Business Growth, Lead Generation

Meet our Marketing Experts: Sophia Ahrel

Posted by Sophia Ahrel on Nov 23, 2015 12:00:00 AM

Recently appointed Regional Director for the Private Equity and Venture Capital sectors, meet Sophia Ahrel:

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Topics: Business Growth, Marketing Tactics, Marketing ROI

How the Marketing Centre got thrown out of the marketing magic circle

Posted by Lucy Hogarth on Nov 19, 2015 12:00:00 AM

Let us tell you a secret.

There’s an industry dedicated to finding small and medium sized businesses a load of great, qualified leads. This may seem like a mysterious art, a flick of a wand, a few magic words and hey presto, awesome leads. The end result looks like magic. The methodology, like all illusions, is not.

It’s time for The Marketing Centre to be thrown out of the marketing magic circle forever…

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Topics: Business Growth, Lead Generation

What's it actually like working with a part-time Marketing Director?

Posted by Clare Methven on Nov 16, 2015 12:00:00 AM

 The phrase ‘part-timer’ has garnered some seriously negative connotations over the years, all unwarranted and unfair in our eyes. And one of the most common questions our potential clients ask is how a part-timer can handle the workload of a marketing strategy. Can we deliver while only working part-time?

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Topics: Marketing Team, Gina Wessels, Marketing Tactics

A glimpse inside our little black book

Posted by Stuart Roberts on Nov 6, 2015 12:00:00 AM

 

However long you’ve been in business, chances are you’ve been let down by suppliers at some point—missed deadlines, disappointing delivery, budgets overrunning. Putting any part of your business in the hands of a third party is a risk, one which can be costly.

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5 ways to be smart about pay per click advertising 

Posted by Stuart Roberts on Oct 16, 2015 12:00:00 AM

 

Pay-per-click advertising (PPC) is simple, it’s effective in reaching potential customers, and by its very nature it’s targeted; you choose the search term you want to occupy and make sure you’re the first result for it.

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Topics: Inbound Marketing, Pay Per Click Advertising

Venture Capital talent search - sector experience, technical prowess, or a steady hand?  

Posted by Admin on Oct 9, 2015 8:56:00 AM

When venture capital investors seek companies they might want to invest in, they frequently look for some experience to fill out the management of these companies—experts who can be brought in to balance out the existing management team’s limited real-world management experience.

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A dozen questions you need answered about programmatic advertising

Posted by Clare Methven on Sep 29, 2015 12:00:00 AM

 

A dozen questions you need answered about programmatic advertising

Programmatic advertising is creating quite a buzz at the moment, but what is it? And how can it benefit your business? Our Regional Director, Brian Prescott, investigates.

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Topics: Business Growth, Marketing Team, Marketing Tactics

A dozen questions you need answered about programmatic advertising

Posted by Stuart Roberts on Sep 29, 2015 12:00:00 AM

 

Programmatic advertising is creating quite a buzz at the moment, but what is it? And how can it benefit your business? Our Regional Director, Brian Prescott, investigates.

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Topics: Advertising

Meet our Marketing Experts: Malcolm Johnston

Posted by Admin on Sep 28, 2015 12:00:00 AM

 

This week, in 'Meet Our Marketing Experts', meet Malcolm Johnston, a chartered marketer who works as a part-time Marketing Director, runs a region for The Marketing Centre and also teaches a CIM post-graduate course!

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