Sally Shuttleworth

CEO of The Marketing Centre South Africa Pty Ltd Sally’s background incorporates work both agency side in Account Director/Client Service Director roles both in the UK and in South Africa, as well as undertaking senior Sales and Marketing roles. Sally identified a gap for part-time marketing services in South Africa, and launched The Marketing Centre under licence from the UK in 2012.
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Recent Posts

Master Marketing 2: Marketing Budget

Posted by Sally Shuttleworth on Oct 24, 2017 10:21:00 AM

How do you prepare the marketing budget for your business? Most organisations calculate – or estimate – the percentage of funds they want to dedicate to marketing, then ‘build out’ their marketing plan within this figure. On the face of it, this approach makes business sense. After all: you don’t want to spend more than you can afford. But in doing so, how can you be confident you’re achieving maximum bang for your buck? You can’t. Successful marketing budgeting is about knowing what you want to achieve, and building a budget that satisfies both your expectations and your accountant. Here’s what you need to know when developing yours.

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Topics: Marketing Plan, Marketing Budget, B2B

Master Marketing 1 - Marketing Planning

Posted by Sally Shuttleworth on Oct 6, 2017 9:30:00 AM

 

In 1910, two teams of explorers – one from England, one from Norway – raced across Antarctica in the the ill-fated Terra Nova Expedition; a competition to become the first to set foot on the South Pole. The Norwegian team, who spent a year planning their journey by surveying the inhospitable landscape in detail, won by more than a month. Led by Captain Robert Scott, the British team instead focused on raising cash for expensive scientific equipment and a gamut of transportation methods. Scott – along with all four of his British teammates – not only lost the race, but died on the gruelling journey home.

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Topics: Marketing Plan, B2B

Why 'Part-Time’ Harnesses Better Talent

Posted by Sally Shuttleworth on Sep 12, 2017 10:47:52 AM

An article by the Harvard Business Review called “The rise of the Supertemp” really encompasses everything The Marketing Centre communicates on a daily basis to the outside world.

Supertemps are working professionals, people who have had “big” careers already, from lawyers, financial services experts, Marketing Directors to CEO’s. They have graduated from the best schools and have been trained within top companies, but have chosen to change their working lives by pursuing careers outside of the corporate arena.

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Topics: Part-time Talent, Supertemp

Why branding is essential in attracting and keeping the right employees

Posted by Sally Shuttleworth on Sep 12, 2017 10:27:00 AM

Successful business owners surround themselves with strong teams, and without the support of the right people, growth can stall. While qualifications and experience are clearly important, the key question most business owners ask themselves during an interview is: “Is this person the right fit?”. That is, will they gel with the rest of the team? Do they ‘get’ us?

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Topics: Marketing Team, Business Owners, Employees

Every business should market more to their existing clients: three metrics to prove it

Posted by Sally Shuttleworth on Sep 8, 2017 9:00:00 AM

 Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And yet, the never-ceasing search for the secret that will see your marketing connect to an ever increasing group of new customers is the ultimate goal for some.

This article was originally published at http://blog.vistage.co.uk/3-metrics-to-prove-why-you-should-market-more-to-existing-customers.

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Topics: Business Guides, Business

5 ways to create competitive advantage with IT

Posted by Sally Shuttleworth on Apr 11, 2017 10:15:00 AM

Optimise your mobile teams

Properly equipped and trained mobile workforces can be fully integrated with business processes, utilised effectively all the time, and working efficiently wherever they are. Your business systems should enable them to handle issues and queries on the spot rather than relying on follow-up processes run back at the office. As a result, your customers get better and faster service which means your offer is no longer just about price.

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Topics: Business Guides, IT Software Development

Why “Part-Time’ harnesses Better Talent

Posted by Sally Shuttleworth on Feb 9, 2017 8:50:00 AM

An article by the Harvard Business Review called “The rise of the Supertemp” really encompasses everything The Marketing Centre communicates on a daily basis to the outside world.

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Topics: Working Professionals, Experts, Harvard Business, Consultants, Skills, Super temp

Brand Experience

Posted by Sally Shuttleworth on Oct 26, 2016 8:19:27 AM

 

What is Brand Experience?

Research has shown that there are five core indicators of brand experience that can directly affect customer loyalty, as shown by the Journal of Marketing:

THINK – how well do you communicate the brand’s purpose?

FEEL – what type of emotional impact does your brand have on consumers?

SENSE  which of the 5 senses is your brand using to really engage with customers?

DO - how do you influence behaviors and provide solutions to problems for consumers?

CONNECT to what extent does your brand create sense of belonging for customers?

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Topics: Brands, Customer Connection

Is your business ready for the next Google update on 21st April?

Posted by Sally Shuttleworth on Apr 14, 2015 2:21:00 PM

You probably know about the next Google update planned for April 21st.

No? Then your website manager should. It’s worth checking right now, here’s why:

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Topics: Google, Search Engine

Is business innovation high enough on your list of priorities?

Posted by Sally Shuttleworth on Feb 2, 2015 9:54:00 AM

Most business owners know they need to innovate to survive in their competitive marketplace.

However, it’s often hard to incorporate innovation into “business as usual”, and owners risk finding themselves in perpetual catch up mode.  Incremental innovation can generally be found in three areas:

• Product
• Service
• Process

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Topics: Business Innovation

How to Develop an Effective & Engaging Marketing Campaign

Posted by Sally Shuttleworth on Dec 10, 2014 9:55:00 AM

 

In our Little Black Book, we combine all of our many contacts and can provide recommendations for a huge range of agencies:  from Media Buyers to Exhibition Specialists to PR or Social Media experts.   Jo from Creative Agency Oyster Studios writes this month about ensuring your marketing campaigns are effective and engaging:


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Topics: Marketing Tool, Marketing Campaigns

Email Marketing Checklist

Posted by Sally Shuttleworth on Oct 29, 2014 9:58:00 AM

Sending regular, relevant emails to your own database of customers is still one of the most powerful and cost efficient ways to sell more of your best products.
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Topics: Marketing Tool, Marketing Campaigns, Email Campaign

Marketing to Mums

Posted by Sally Shuttleworth on Sep 14, 2014 9:45:00 AM

 Working with B-Loony on their customer-facing website Perfect Party UK, the mainly B2B-oriented business has created a whole new marketing communication strategy targeting mums with young families, as well as businesses with a seasonal calendar of entertainments and celebrations.

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Topics: Marketing for Moms