Social media is undeniably a potent part of the modern marketing strategy, and it’s understandable that businesses have scrambled to build a presence on each popular platform as it emerges. Has social media killed off email marketing, though? The Marketing Centre’s Robert Stead is unconvinced: here’s why.
The pressure to have something to say in today’s mobile-driven world is huge, particularly within business. Click on Facebook and it asks you: ‘What’s on your mind?’, switch to Twitter and it demands: ‘What’s happening?’ and if you click instead to LinkedIn it insists that you ‘Share an update’ and ‘Reconnect with your colleagues.’ Like, comment, share.. it’s relentless.