Robert Stead

Recent Posts

Social media has killed email marketing - long live email marketing

Posted by Robert Stead on Apr 9, 2016 12:00:00 AM

 

Social media is undeniably a potent part of the modern marketing strategy, and it’s understandable that businesses have scrambled to build a presence on each popular platform as it emerges. Has social media killed off email marketing, though? The Marketing Centre’s Robert Stead is unconvinced: here’s why.

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"I haven't got anything interesting to say" - The social media mantra that's all wrong 

Posted by Robert Stead on Aug 11, 2015 12:00:00 AM

 

The pressure to have something to say in today’s mobile-driven world is huge, particularly within business. Click on Facebook and it asks you: ‘What’s on your mind?’, switch to Twitter and it demands: ‘What’s happening?’ and if you click instead to LinkedIn it insists that you ‘Share an update’ and ‘Reconnect with your colleagues.’ Like, comment, share.. it’s relentless.

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Topics: Online Marketing Tools, Inbound Marketing, Smartphones, Social Media Mantra, Social Generation