Pedro Casimiro

Pedro is an entrepreneur at heart and is in the fortunate position to marry his 2 passions namely, marketing and brand development across Africa, through his various business ventures. As a brand strategist, he creates engagements between brands and customers by first understanding usage insights and then crafting brand stories, using various communication channels, that deliver on specific business requirements.
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Recent Posts

Doing Business in Africa

Posted by Pedro Casimiro on Mar 19, 2018 11:54:05 AM


I often get asked as a marketer to demystify the big daunting but yet beautiful monster task that is trading in Africa. In my 20 years of travelling across our continent, I have experienced the highs and lows (read “requiring great bouts of patience and tollerance”) and have come out on the other side, far richer for the experience. The riches have come in the form of learnings and hopefully the monetary variety will follow in due course!

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Topics: Digital Marketing, Marketing in Africa

The evolution of the strategic adviser in communications

Posted by Pedro Casimiro on Nov 28, 2017 6:00:00 AM

Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.

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Topics: Communicators, Agility, Strategic Adviser, Communications

How do you make YouTube applicable to your business?

Posted by Pedro Casimiro on Apr 6, 2017 12:00:00 AM

Once the place where we all went to watch silly clips, YouTube is now offering live TV services, it’s cheaper than the cost of a 30” spot on national TV plus “digital TV” has an added bonus – it allows you to target exactly who you want to show your ad to and they can view it in their own time.  Using YouTube can be a cost-effective way to grow your business, if used regularly as part of your marketing strategy.

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