Think Smart

Karen Senior

With over 20 years’ experience of strategic marketing, communications, design, branding, digital strategy and creative implementation, Karen has unusual knowledge of agency and client side, B2B and B2C, creative and analytical. With a creative agency background and strong corporate marketing mix experience, she is able to see the bigger picture whilst being able to get stuck into the details. Always looking from a customer’s perspective, her approach is client centric and UX based, while aligning to business objectives and brand positioning.
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Recent Posts

Book review: Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

Posted by Karen Senior on Nov 14, 2017 6:00:00 AM

 

 

A client of mine recently lent me Digital Marketing for Dummies as a ‘this is what I want done’. I.e. please help me to make it our strategy. Never being one who can be found frequenting the text book aisles of libraries or book shops (I prefer travel stories or garden design books) I slightly hesitantly began reading.

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Topics: Digital marketing, Book Review

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