I recently attended an ‘Agile for Executives’ workshop with one of our clients and, after more than 20 years of working within the creative, branding, marketing and UX fields, the organisational attributes of the agile methodology and incorporated design thinking sheds all predetermined ideas of ‘the ways things should be done’.
A client of mine recently lent me Digital Marketing for Dummies as a ‘this is what I want done’. I.e. please help me to make it our strategy. Never being one who can be found frequenting the text book aisles of libraries or book shops (I prefer travel stories or garden design books) I slightly hesitantly began reading.