Karen Laubscher

A results driven Marketing and Sales director with 30 years proven track record of successfully aligning brand marketing, sales and operational strategies that deliver growth and profitability as well as exceptional quality service to the customer. Entrepreneurial spirit and a broad range of marketing, strategic sales and leadership skills gained in a diverse corporate environment as well as working with and operating in small businesses.
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Recent Posts

Fighting against Big Brands in Retail

Posted by Karen Laubscher on Nov 7, 2017 7:50:00 AM

Marketers often have the problem of not having enough money to fight global brands who have seemingly unlimited budgets. Fragmented media has made it difficult and risky to connect with our consumers using a restricted budget.

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Topics: Budgets, Global Brands, Purchase, Brand Loyalty, Promoters, In-store theatre, Brands, Retail, Big Spenders, Point of Sale Material